Prostate Cancer UK

Trailer from "Father's Day", a 30 minute drama shown on ITV.

Father’s Day.

Starring Ray Winstone, Charles Dance and John Simm, ‘Father’s Day’ is a Coast drama and editorial campaign for Prostate Cancer UK. Leveraging an innovative partnership with ITV (TV & online), it attracted an audience of nearly 5 million ‘hard to reach’ men. To date, it is Prostate Cancer’s best campaign ever, winning a prestigious Cannes Lions for Best Brand Content.