'Father's Day', Prostate Cancer UK
Trailer from "Father's Day", a 30 minute drama shown on ITV.
Starring Ray Winstone, Charles Dance, John Simm, Tamzin Outhwaite, Neil Stuke and Cyril Nri, ‘Father’s Day’ is a Coast drama and editorial campaign for Prostate Cancer UK. Leveraging an innovative partnership with ITV (TV & online), it attracted an audience of nearly 5 million ‘hard to reach’ men. To date, it is Prostate Cancer’s best campaign ever, winning a prestigious Cannes Lions for Best Brand Content. Richard Brooks, writing in the Sunday Times, said "A mini-drama with a twist, and offers a storyline better than most of Hollywood".