'The Research Files', AXA
Episode from AXA Research Files (global content series).
AXA Research Fund.
The ‘AXA Research Files’ is an ongoing pop science series. It communicates the brand’s support of a global community of scientists working across major life risks that matter to us all. Science vlog-presenter Greg Foot meets leading researchers to help him address some big, science of risk subjects, right across the environmental and health landscape. Picked up by a host of interested third party publishers like the Wellcome Trust (at zero cost to AXA), and showing some phenomenal dwell-time metrics, the series was nominated as Best Video Content in the International Content Marketing awards.