The Shot

Brief: Create a forum for leading photographers to showcase their best work created on Canon Equipment.
Creative: 26 films featuring both professional and amateur photographers telling the stories behind their work.
Media: European TV, Cinema, Online, POS & Events.
Results: During the latest series The Shot reached 4 x the audience of the ad campaign for the same cost. 
Canon's dominant market share grew significantly in correlation with the campaign. 
The Shot picked up 4 x M&M awards including the Grand Prix.
 
Green Design
Toyota
Green Design
The Assignment
Canon
The Assignment
A Perfect Day
Visit Scotland
A Perfect Day
The Shot
Canon
The Shot
Personal Journeys
Johnnie Walker
Personal Journeys
My Business
HSBC
My Business
Celia & Chloe
Clean & Clear
Celia & Chloe
Picture the Taste
Pilsner Urquell
Picture the Taste
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