Brief: Bring to life the unique taste of Pilsner Urquell lager through photography.
Insight: Pilsner Urquell has an unrivalled heritage and history.
Creative: Four Award Winning Photographers were commissioned to create images that capture the taste of the beer.
Media: TV, Online, Events, Corporate.
Result: Chris Frazer Smith's Angel picture is judged the year's best advertising image at the International Lucie Awards.