Celia & Chloe

Brief: Build awareness & affinity with teenage girls for Clean & Clear brand & products across EMEA 

Insight: Teenage girls want to be famous and their best friends are very important to them.
Creative: 'Celia & Chloe' in a 10 part online teen drama in partnership with Disney documenting the unstoppable rise to fame of two best friends' concluding at the Hannah Montana Movie Premiere.
Media: 'Celia & Chloe' was the first teen soap to run on multiple Social Media Platforms.
A European campaign in some markets it ran on TV and Mobile.
Linked to competitions, forums & exclusive features hosted on the Clean & Clear site where downloads of the music featured in the series written and performed by the cast were available.
Results: User Generated reach was 40 times the bought media. 
Word of mouth was the biggest driver.
Average dwell time 5-45".
Cost per acquisition was 5% of budgeted spend.  
More than 60% of the audience were 14-17 year old girls.  
 

 

Green Design
Toyota
Green Design
The Assignment
Canon
The Assignment
A Perfect Day
Visit Scotland
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The Shot
Canon
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Personal Journeys
Johnnie Walker
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My Business
HSBC
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Celia & Chloe
Clean & Clear
Celia & Chloe
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Pilsner Urquell
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