Green Design

Brief: Bring to life Toyota's commitment to environmental harmony achieved through technology 
 
Insight: Beyond chest beating, no brand is telling a positive, hopeful story about the environment.  
Creative: A unique 26 part TV and online series featuring technology that enables us to live harmoniously with our environment. 
Media: TV, Online, Events & POS,Feature Film with global distribution. User generated exposure. 
Results: TV content was added to print advertising .
Recall improved by 59% vs print with a static budget.
Brand Preference: 15% positive shift vs print 
Key Indicators: improved eco-leadership scores by 14% vs print
62% saw Toyota as the automotive environmental leader more than 5 x their nearest rival and previous leader, Volkswagen  
 
Green Design
Toyota
Green Design
The Shot
Canon
The Shot
Personal Journeys
Johnnie Walker
Personal Journeys
A Perfect Day
Visit Scotland
A Perfect Day
My Business
HSBC
My Business
Celia & Chloe
Clean & Clear
Celia & Chloe
Picture the Taste
Pilsner Urquell
Picture the Taste
The Assignment
Canon
The Assignment
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